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Upcoming Webinar

Sep 18, 2025
1:00PM (ET)
45
minutes

Community Fireside Chat | Cold Calling or Cold Stalling? How MSPs Can Build a Sales Process That Actually Works

Building a successful Sales Development Representative (SDR) cold calling team is essential for generating qualified leads and driving growth in today's competitive landscape. Our panelists have some experience with that.

Join us as we dive into the strategies, tools, and best practices they use to create and scale an effective sales program. We’ll also discuss key topics, like lead generation strategies, establishing KPIs, prospecting, and the importance of establishing a sales process. 

Whether you want to optimize your current team or are just getting started, you’ll get actionable insights and see real-world examples to help you build a high-performing sales team that delivers results.

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Speakers

Tracie Orisko

Worldwide Sr. Director, Sales Development & Community

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Carrie Simpson

Founder, Fox & Crow